Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of increasing a website’s exposure on search engines such as Google, Bing, and Yahoo in order to generate organic (non-paid) traffic. As a Freelance Digital Marketer, I employ a combination of technical and creative techniques to help websites rank higher in search engine results pages (SERPs) for relevant keywords. SEO helps online businesses expand by attracting the correct audience, improving user experience, and establishing trust and credibility with search engines—all of which are critical components of a great digital presence.